With the live screening of Rajasthan Royals vs Sunrisers Hyderabad, most ecstatic and enjoyable beer games, Forresta’s charm and the pink mood of Jaipur, #KFBeerUp once again rocked the evening for Jaipurites last night i.e 8th May 2014. For second time in a row, Forresta Kitchen and Bar hosted Kingfisher’s one of the most popular and happening events #KFBeerUp 2014 in Jaipur with it’s Jaipur Edition and drove the crowd crazy !!
Before we start talking about the event, let’s start from the fact that why is it called ‘Beerup’. The name comes from ‘Tweetup’ which is an event where people who tweet come together to meet in person. A tweetup is a great opportunity to really connect with the people in your network and share just a little more than 140 characters at a time, and when this connection involves chilled beer, lots of fun and Forresta, then #KFBeerUp 2014 is what takes place !!
Talking of ‘experiential marketing’, this event set a great example. Being one of the best events in Jaipur, this event saw a new and fresh face of social and digital media marketing where an event infused brand enthusiasm among the twitter users and gave a kingly feel to the beer lovers.
Kingfisher Beer, a very popular brand known nationwide organized this event for the twitter community. A tweetup for beer lovers that limited to “Twitter Users” only! Kingfisher promises #KFBeerup in a city one month in advance and if you have registered you can drink as much Kingfisher Premium Beer and have as many delectable floating snacks as you want, which might even leave you floating at the end of the night 😉
In the backdrop of the adventurous forest type ambiance and lush green environs, the event kicked off with a lot of enthusiastic faces, foot-tapping music and head-rolling beer games 😀
The event was captured live and live tweets were done from the venue itself. The word started spreading and twitter world buzzed with hash tag “#Kfbeerup” as people tagged their friends on twitter to inform them about the #Kfbeerup. Pathfynder captured the event live where pictures were clicked and live tweets were done from the venue itself.
The rocking event began with #KFBeerSipper where turn by turn, men and ladies participated and all they had to do was sip up the beer as fast as possible !!
By now everyone was almost buzzing in the trance of fun and beer, and the magic was multiplied by 100 times with the music being played by DJ Jasmeet.
We moved on to the next game ; #KFBeerSucker !! It was time to get a little naughty 😉 There was a team of boy and girl each and the girls had to help the boys suck up all the beer from the milk bottles, sounds a little funny right? But then what else were there for 😉 And just to inform you guys, Jaipur Jugheads broke all the records by finishing the race in 1.29 seconds and became the best sucker in India 😀
Then came #KFBeerPong where in the drunken state, two teams of boys had to chug and throw balls into the opponents’ beer glasses and whoever dropped more balls in the given time would win !! #JaipurJugheads surely did very well even though they did very well even though they did not break the record.
The last but not the least game of the evening; #KFBeerPitcher with two teams of 4 guys each and whoever finishes the pitcher first, falls down :p and WINS 😀 Guess what?? Jaipur Jugheads broke this record too and set a new national record and showed the the country what they are made of !!
The games were over but the party wasn’t !! All the Jaipur Jugheads were seen dancing and chilling with all their energy letting the music take control 🙂 Prizes were distributed to the winners of games.
We will surely be awaiting the next #KFBeerUp in Jaipur, but till then, keep partying at the Forresta Kitchen and Bar !! 🙂
Devraj Niwas Jaipur 